Farms Factories And Idea Merchants
Imagine for a second that you’re at your business school reunion trading lies and bragging about how successful you are and are about to become.
Frank the jock talks about the dotcom company he just started. Suzie the ex-banker is now focusing her energy on rebuilding Eastern Europe. And then the group looks at you. With a wry look of amusement you answer: “Well the future—the really big money—is in owning a farm. A small one maybe 100 acres. I intend to invest in a tractor of course and expect that in just a few years my husband and I can cash out and buy ourselves a nice little brownstone in the city.” Ludicrous no? While owning a farm may bring tremendous lifestyle benefits it hasn’t been a ticket to wealth for.
What about owning a factory then? Perhaps the road to riches in the new economy would be to buy yourself a hot-stamping press and start turning out steel widgets. Get the UAW to organize your small dedicated staff of craftsmen and you’re on your way to robber-baron status.
Most of us can agree that the big money went out of owning a factory about thirty years ago. When you’ve got high fixed costs and you’re competing against other folks who also know how to produce both quantity and quality unseemly profits fly right out the window.
Fact is the first 100 years of our country’s history were about who could build the biggest most efficient farm. And the second century focused on the race to build factories. Welcome to the third century folks. The third century is about ideas.
nobody has a clue how to build a farm for ideas or even a factory for ideas. We recognize that ideas are driving the economy ideas are making people rich and most important ideas are changing the world. Even though we’re clueless about how to best organize the production of ideas one thing is clear: if you can get people to accept and Unleashing the Ideavirus 13 www.ideavirus.com embrace and adore and cherish your ideas you win. You win financially you gain power and you change the world in which we live.
So how do you win? What do you need to do to change the status quo of whatever industry you’re in
if you’re lucky to change the world? If you’re a farmer you want nothing more than a high price for your soybeans. If you’re a manufacturer of consumer goods you want a display at the cash register at Wal-Mart. But what if you’re an idea merchant? The holy grail for anyone who trafficks in ideas is this: to unleash an ideavirus.
An idea that just sits there is worthless. But an idea that moves and grows and infects everyone it touches… that’s an ideavirus. In the old days there was a limit on how many people you could feed with the corn from your farm or the widgets from your factory. But ideas not only replicate easily and well they get more powerful and more valuable as you deliver them to more people.
How does an ideavirus manifest itself? Where does it live? What does it look like? It’s useful to think of ideas of every sort as being similar. I call them manifestos. An idea manifesto is a powerful logical “essay” that assembles a bunch of existing ideas and creates a new one.
Sometimes a manifesto is a written essay. But it can be an image a song a cool product or process… the medium doesn’t matter. The message does. By lumping all sorts of ideas—regardless of format—into the same category (manifestos) it’s much easier to think of them as versions of the same thing. As long as you can use your manifesto to change the way people think talk or act… you can create value.
More Articles
3 Steps to Find Freebies to Add to Your E-book
E-Books and Affiliate Programs
Farms Factories And Idea Merchants
Folksonomies a New Viral Marketing Tool
Four Good Reasons to Use Viral E-Books
Houston Museum of Natural Science Went Viral
How to Get and Use E-Mail Addresses for Viral Advertising
Ideas Are More Than Just Essays And Books
| Featured Articles And Free Videos |
|
Why and How E-mail Viral Marketing Works |
More Articles
Marketing by interrupting people is not cost-effective anym
... You can’t afford to seek out people and send them unwanted marketing messages in large groups and hope that some will send you money. Instead the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. ...
Marketing by interrupting people is not cost-effective anymore
... You can’t afford to seek out people and send them unwanted marketing messages in large groups and hope that some will send you money. Instead the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk. ...
Start Viral Marketing Campaigns Using E-Books
... Viral Marketing sounds like something bad but it is actually something very good. It is also a powerful way to generate traffic to your website. Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to. ...
Successful Forum Viral Marketing
... In order to be successful using forums to do viral marketing there are some things that are required. Do Your Homework: Prior to joining any forum you must do some research. 1 Join relevant forums that are in some way related to the promotion’s primary sales market. For example ...
The Many Facets of Viral Marketing
... In the beginning e-mail was the one way that viral marketing was started. Since that long ago day viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are: ...
... Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches. The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input ...
Using Chat Rooms in Viral Marketing
... Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way these channels can be great to communicate with the market - especially to establish a dialogue with customers. ...
Using E-Mail to Achieve Objectives
... Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. ...
Using File Sharing in Viral Marketing
... There are probably ten million people online looking for downloads at any given time. Of course a lot of them could be looking for pornography or free software but still reaching a minimum on a million people on any given day does offer some rather intriguing possibilities. ...
Using Forums in Viral Marketing
... Recently forum marketing has been touted as a kind of free organic viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services their actions and attitude unwittingly causes the exact opposite of the desired effect. ...
Using Videos in Viral Marketing
... More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates. ...
... Mobile devices mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However we have become experts at filtering everything our air and water our e-mail and pop-ups and our mobile devices as well. We are good at filtering. ...
... There are different types of forums beyond the obvious topical types of “marketing” or “special interest” etc. “Marketing” and “special interest” are two types of what are commonly referred to as “open forums”. There are however ...
... An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants. This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system ...
What Works and What Doesn't in Viral Marketing
... Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today's ultra-permission-based world. Especially when you tell visitors nothing about their friend's or family’s privacy in the space directly next to the e-mail form. ...
Why and How E-mail Viral Marketing Works
... What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others creating the potential for exponential growth in the message's exposure and influence. Like viruses ...
Your E-Book is your Viral Salesman
... E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived. ...
|
Custom Search
|
Ideas Are More Than Just Essays And Books
motorcycle | diving | fireplaces | marketing | cash | niche | golf | entrepreneur
locksmith | affiliate | sunglasses | self improvement | investing
home | del.icio.us | stumbleupon